A cookie is not always neutral
Technical cookies may be necessary, but analytics and advertising tools often track user behavior and transfer data to third parties.
When a notice is not enough
A banner should match the website's real behavior. If non-essential trackers start before the user's choice, a formal notice does not solve the problem.
Why settings require regular review
Marketing and analytics scripts change more often than legal documents. A new pixel or widget requires an updated cookie map and consent mechanism.